Berluti Alessandro : the long-loved ones.
In this issue, we talk about Berluti shoes, which inspired us to launch this media.
Introduction.
Nowadays, environmental considerations are attracting a lot of attention, along with the word sustainability.
I’m going to talk about Berluti’s commitment to sustainability, which I felt when I handed over my Berluti Alessandro to a younger colleague.
Berluti Alessandro, my favourite Berluti Alessandro.
The Berluti Alessandro is an oxford in terms of shoes, and while oxfords are formal shoes and usually have the image of being worn with suits, Berluti’s unique Patine colour has a beautiful tone that is unique and goes well not only with suits, but also with blue jeans. I bought these shoes in 2005 at the Aoyama flagship shop.
At the time, Alessandro wore them with suits by KITON suits purchased at Tie-Your-Tie, and with jeans by Stitches and Paper Denim and Cloth, which were the premier denims of the US West Coast, and were popular at the time.
The shape and colour are lovely, but they have a unique form, and although they look like they have strong habits, they are very active when you want to be a little fashionable with a wide range of clothes to match them with. I originally like leather shoes with a bit of a bland shape, and I still own a pair of Jhon Lobb shoes with an Outer wings double sole that I wear with a suit that I only wear occasionally. The three pairs were purchased around the year 2000. I bought these three pairs around 2000 and still own them more than 20 years later, and although I no longer wear them every day, they are well cared for and stored in a shoe box.
I love Jhon Lobb shoes, but they are very orthodox men’s shoes, so I don’t wear them with jeans, but with suits and creased trousers.
Passed on to my juniors and they love them too.
As I get older, my casual style shifts more and more to easygoing, sneakers with jeans and Jhon Lobb derbies when I wear suits, and my Berluti Alessandro’s are less and less in demand.
I take good care of the ones I buy and like, and put them away, so the Berluti Alessandro remains in my closet as the months go by.
Then, a junior colleague of mine, who is very interested in fashion and actually quite stylish, comes up in conversation with Berluti. So, when the conversation turns to whether I should give him a pair of Berluti that he hadn’t been wearing, he is overjoyed.
However, shoes have the shape and size of the foot, so I say to her that she should try them on once, and when she does, she can wear them without any problem, so I decide to give them to her junior colleague. This time, although it is not shown in the photos, I will also give them away together with a loafer that was sold in the past called Dandy Sauvage, this Alessandro and a belt that matches these two pairs.
Berluti’s excellent response.
I give the Berluti to a junior colleague, so when I visit Ginza, I go to the Berluti Ginza shop to buy some shoe care products, which I give to the junior colleague. I tell the shop assistant that I want to change my Berluti customer registration, which I bought more than 15 years ago. I give her my phone number and name, which I registered at the time, and she leaves the customer registration in my name.
Later that day, I take a junior colleague and tell her that I want to register a junior colleague as a customer and leave the shop that day, but again, when I enter the shop, I am shown to a sofa, I tell her my requirements and she brings me a drink.
Later that day, I visit the shop again with a junior colleague, but the story I told her about giving away shoes I bought more than 15 years ago and registering the person I gave them to as a customer has been passed on, and she completes the junior colleague’s customer registration that day. At the same time, they carefully explained the care of the shoes, colour repainting and re-covering of the soles, etc., and asked me to look at the products since I had come all this way, while the person in charge explained and showed me shoes, leather goods such as bags, and apparel that was not available at the time I bought the shoes. I was shown the shoes, leather goods such as bags and apparel, which were not available at the time of my purchase.
Conclusion.
One of the things I felt during this whole process was that there are people who want to shoes that I bought almost 20 years ago. When I gave them away, they were grateful and wore them carefully and well. The shop that made the product had kept a good customer list even after almost 20 years had passed since the purchase. That when you tell them that you have given the product away, they create a customer list for the new owner and treat the customer with care, providing the same after-sales service as they would for a newly purchased customer. The shop supports the customers to use the products carefully for a long time, thereby eliminating waste and making it a matter of course to take good care of things, I was impressed by the stance of the Berluti shop, which takes this for granted.
Berluti shoes are beautiful, but I felt they were a little too glamorous for me , but the staff suggested that if I wanted to match them with my current vintage jeans, I could order suede undies (loafers), and they showed me some suede samples. The staff member said, “I can make a suede andy (loafer) to order. They are expensive products, so they are not something I would buy without hesitation, but when I think about whether I will be able to wear them for a long time with care, I suddenly become interested.
Also, the junior member of staff to whom I gave the shoes feels that black Andy are also good, so if I have the chance, I would like to order some.
I am now thinking of creating this media because I have reconfirmed that it is wonderful to have things that can be used with love and care for a long time.
Shop.
The Berluti shop we worked with this time is the Berluti Ginza shop.
The shop is prestigious and has a difficult atmosphere to enter, but when you enter and talk to the staff, they explain the products to you in a polite but gentle manner. you will be taken to a sofa and offered mineral water, orange juice or sparkling water, where you can take your time in choosing your items.
The shop is famous for its shoes, and the Patine shoes are beautiful to look at and have a unique world view that only Berluti shoes can bring out. Bags and wallets, etc. are also wonderful, and all the goods with the dignity suitable for the man of the middle or more to have and a little adult wit element that seems to be a French brand are wonderful. Moreover, because it is a brand that started from leather shoes, the handling of the skin is good, and the quality of the leather goods is one head above other brands.
Apparel also has the tolerance that can naturally coordinate even if it adds it to the clothes that it has because there are a lot of items that twist is heard, and the trend is not followed too much extremely though it puts effort, and shoes also develop sneakers, and orthodox, and it adds to the clothes that it has. The leather jackets developed for autumn and winter are the quintessential leather experts, and the texture and quality of the skins used are outstanding.
The shop’s interior has a Parisian atmosphere, so why not visit on your holidays when you are in Ginza?
